Multi-award-winning singer Rihanna is able to enter the metaverse with digital cosmetics beneath her magnificence model, Fenty.
Following her success within the music trade, Rihanna then constructed the beauty and skincare model in 2017. She additionally grew it right into a 570-million-dollar firm in simply 4 years.
Lately, the singer has filed a brand new trademark, as reported by US trademark lawyer Josh Gerben. He notes that Rihanna will supply digital cosmetics and hair care merchandise beneath Fenty.
The Rihanna Fenty Model and its Web3 Future
The singer and enterprise proprietor hasn’t revealed a lot about her metaverse adoption but. However, there’s an opportunity that Rihanna may deliver Fenty to Decentraland. The digital world has already welcomed attire model Wrangler and footwear firm Skechers. Plus, it even hosts occasions such because the Metaverse Vogue Week, coming proper up within the final week of March.
Nonetheless, there are different nice choices for Fenty. For instance, the sweetness model might enter The Sandbox, which additionally welcomes artists and DJs akin to Paris Hilton.
Rihanna’s Mission together with her model
Up to now, the model has had nice success throughout 1,600 shops in 17 international locations. Rihanna based Fenty with the mission of catering to all pores and skin varieties and tones. With Fenty Beauty and Fenty Skin, the singer hopes to create make-up that evokes.
“It ought to by no means really feel like strain. It ought to by no means really feel like a uniform. Be at liberty to take possibilities, and take dangers, and dare to do one thing new or completely different,” says Rihanna. The businesswoman’s values on magnificence just about agree with the enjoyable, adventurous, and ever-evolving nature of the Web3.
Nonetheless, we don’t have the solutions as to the place precisely in the entire extensive metaverse she’s taking Fenty. So, such and extra attention-grabbing questions stay.
Think about this. When Rihanna lastly launches her digital Fenty merchandise on Web3, will followers keep beneath her umbrella? Who is aware of her beauty NFTs may shine vivid like a diamond?