The Miller Lite Beer Firm has simply opened a digital bar in Decentraland. The Meta Lite Bar seems like a standard bar, however with just a few twists.
Along with widespread bar video games and decor, comparable to a pool desk and a jukebox, the Meta Lite bar permits patrons to get pleasure from a digital beer and carry out on an open mic stage. Furthermore, along with serving as a advertising and marketing tactic, the Meta Lite Bar bypasses the Superbowl’s promoting block.
It is because Miller Lite’s competitor – Anheuser Busch – is the NFL’s beer sponsor. Due to this fact, the previous is unable to run conventional adverts throughout the Superbowl. By the Meta Lite Bar, patrons can watch Miller Lite’s Tremendous Bowl promoting video. What’s extra – the corporate will give 10 fortunate Meta Lite Bar patrons 500 {dollars} within the run-up to the Superbowl.
The beer firm’s tasks within the metaverse
Sofia Colucci, international vice chairman of the Miller household of manufacturers, commented on the digital bar’s launch: “Whereas many manufacturers are exhibiting up within the metaverse proper now, Miller Lite is doing issues in another way by preserving one foot within the digital world and one other in the actual world.”
She continued, “We’re utilizing our Meta Lite Bar to encourage real-life hangouts over real-life beer by giving friends an opportunity to attain their inventory of game-day Miller Lite on us. Now, you and your avatar can get pleasure from Miller Time with associates.”
Miller Lite just isn’t the primary beer firm to launch metaverse tasks. In October 2021, Hint Community Labs teamed up with Vietnamese craft beer maker 7 Bridges Brewing Firm to launch the world’s first craft beer NFT.
